Privacy Policy

Last updated: October 2025

At BLANC, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit or make a purchase from our website [www.blanc.com], operated by Lureva Group OÜ (“we,” “us,” or “our”).

By using our website, you consent to the collection and use of your information in accordance with this policy.

1. Information We Collect

We collect personal data to provide you with the best possible shopping experience. This may include:

  • Personal information such as your name, billing address, shipping address, email, and phone number.

  • Payment information processed securely through our payment partners (we do not store full credit or debit card details).

  • Order details and purchase history.

  • Technical information such as IP address, browser type, and device information, used for analytics and security.

  • Communication data such as messages or emails you send to us.

2. How We Use Your Information

Your personal data is used for the following purposes:

  • To process and deliver your orders.

  • To communicate with you regarding your purchase or customer service inquiries.

  • To improve our website, products, and shopping experience.

  • To send you updates, product launches, or offers (only if you have opted in).

  • To comply with legal and regulatory obligations.

3. Legal Basis for Processing

We process your data based on one or more of the following legal grounds:

  • Your consent (e.g., newsletter subscription).

  • The necessity of fulfilling a contract (e.g., processing your purchase).

  • Our legitimate interests in improving our services and preventing fraud.

  • Compliance with legal obligations.

4. Data Sharing

We may share limited personal information with trusted third parties only when necessary to complete your order or improve our services:

  • Payment processors for secure transactions.

  • Shipping partners to deliver your orders.

  • Analytics providers to help us understand website usage.

We do not sell, rent, or trade your personal data under any circumstances.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy — including legal, accounting, or reporting requirements.

When your data is no longer required, it will be securely deleted or anonymized.

6. Your Rights

Under the General Data Protection Regulation (GDPR), you have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of your data (“right to be forgotten”).

  • Object to or restrict processing of your data.

  • Withdraw consent at any time.

To exercise your rights, please contact us at privacy@blanc.com.

7. Cookies

Our website uses cookies to enhance your browsing experience. Cookies help us understand site usage, remember your preferences, and improve performance.
You can manage or disable cookies through your browser settings at any time.

8. Security

We use industry-standard security measures to protect your data against unauthorized access, alteration, or disclosure.
However, no online platform is entirely risk-free, and we cannot guarantee absolute security of your information.

9. International Transfers

As an international brand, your data may be processed outside your country of residence.
In such cases, we ensure all transfers comply with applicable data protection laws and include adequate safeguards.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
The most recent version will always be available on this page, with the date of the latest update indicated above.

11. Contact Us

For any questions regarding this Privacy Policy or your personal data, please contact us at:
📧 privacy@blanc.com
BLANC — Lureva Group OÜ